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Polished and informative without feeling overproduced, that is the sweet spot, and a look at authorityanvil hit it again, you can tell when a site has been built with care versus thrown together for the sake of having something to put online and this is clearly the former approach taken by the team.
Started thinking about my own writing differently after reading, and a look at authorityanvil continued that reflective effect, content that influences how I work rather than just informing what I know is content with the highest kind of impact and this site has triggered some of that reflective influence today on me.