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Felt the post was written for someone like me without explicitly addressing me, and a look at plumridgegoodsstore produced the same fit, when content lands on its target without pandering you know the writer has done careful audience thinking rather than relying on demographic targeting or interest signals to do the work of editorial decisions.
Honest assessment is that this is one of the better short reads I have had this week, and a look at quickstonegalleria reinforced that, the bar for short content is low because most of it sacrifices substance for brevity but this site manages both at once which is harder than it sounds for most writers attempting it.